Product
AI reads every review and survey answer to show us what customers want next, before we brief our factories.
Brand group · Dubai
We build brands people trust.
REDMAL is the group that builds and operates Sajada, Everprint, AZM Active and one more brand coming soon. A lean team with AI built into every level, making products customers return to.
One more · Coming soon
Our brands
Each brand solves one clear problem for one clear customer, and earns its place through product quality and repeat purchase.
Comfort-first padded prayer mats, made so the heart can stay in the prayer.
Personalised posters that turn family moments into art for the home.
Performance activewear with built-in coverage, made for people who train hard.
In development
One brand coming soon
A new category, built on the same playbook. More to share when it’s ready.
What we’ve built
8-figOn track for 8 figures a year in revenue
4Brands: 3 live, 1 coming soon
4Core regions: US, UK, Europe, GCC
6 yrsBuilding e-commerce from Dubai
Purpose & goal
Useful products, sold honestly, built to last.
Our purpose
We make everyday products that add real value to people’s lives and their homes. We put truthfulness, customer trust and the wellbeing of our team ahead of speed. We call this working Barakah-first.
Our goal
To grow a small portfolio of category-leading brands, each one durable on its own, with the products, systems and team to keep growing for decades.
The founder
Founder & CEO · Product, growth and operations
Malik Brixi
Malik has spent six years building e-commerce businesses, learning first-hand what makes a customer buy once and what makes them come back.
He founded Sajada to make daily prayer more comfortable, then built Everprint to bring family moments onto the wall. Today he leads REDMAL from Dubai, owning product, growth and the systems that let a small team run several brands at once.
Work directly with us →AI-powered at every level.
Every team at REDMAL works with its own AI agents. Agents do the research, the routine and the first draft. People make the calls.
Creative
Agents study the market every week, draft briefs and produce first cuts of ads for our designers and editors to perfect.
Growth
Agents launch and watch our campaigns, track profit every day and flag what to scale and what to stop.
Operations
Agents forecast stock, follow every shipment, draft customer replies and keep the numbers clean, so nothing slips.
Looking to work with REDMAL?
For founders, partners, suppliers and investors. We read every message.